The Art of Social Media

A little help for people seeking to make the most of what various social media platforms have to offer

A couple years ago, Guy Kawasaki came out with a concise and helpful book on digital self-publishing. This year, he has teamed up with Peg Fitzpatrick to come up with The Art of Social Media, a book which aims to be helpful to anyone seeking to make the most of what various social media platforms have to offer.


It’s a short book that espouses a very practical approach towards the subject matter. Kawasaki makes it a point to provide tips and suggestions for using various social media sites—Facebook, Twitter, Google+—as well as different apps and services to help manage one’s social media profile. This isn’t a “how to” book about social media in the usual sense; rather, it is more useful to think of The Art of Social Media as the instruction manual that social media platforms never had.


That is perhaps both the strength and the weakness of the book. On one hand, the book offers a straightforward approach to getting started with social media that is particularly relevant for institutional (read:  corporate) social media management. On the other hand, it doesn’t offer any deeper insight to help develop a real social media strategy, which would be useful to more experienced practitioners.


But that would mean a book with an entirely different niche. Ultimately, The Art of Social Media is a simple book with basic tips and tricks; and yes, it is true that tips and tricks can get one only so far. But then again, it is hard to think of a better person from whom to get some tips and tricks for social media than Guy Kawasaki.



Get the book here!



Posted 4th December 2014 by  on


Edited by Bryan Troutt